Sunday, April 30, 2006

The Hypnotic Power of Confusion By Joe Vitale

"Did you walk to work or carry a lunch?"

Huh?

My father asked me that question more than 25 years ago. I still remember it. Why? Because it's a ridiculous question.

A famous comedian in the 1950s used to ask people, "Got a banana?" The question might make sense if asked in the right situation, but he asked it everywhere. I've forgotten the name of the comedian, but I still recall his question. Why? Because it's strange.

As I write this, I am creating new business cards for myself. I decided to add a confusing line to it. After some fun brainstorming with my girlfriend, I settled on, "Ask me about the monkey."

Why is "Ask me about the monkey?" worth putting on my business card? As with my father's question and the comedian's question, it stops your brain in its tracks. It makes you pause. It makes you focus on ME. The theory is that once you stop someone with a confusing line, you can then implant a hypnotic command right after it.

In other words, if I write something like, "Apples desk fly dirt," and then follow it with, "Read my new ebook," the chances are very high that you are going to want to read my new ebook.

Why? Because the first line jammed your mind, and the second line slipped into your brain while you weren't looking. I've just upped the odds that you will buy my new e-book. And if you don't, of course, it doesn't matter because I never really told you to go buy it. See?

The same thing will happen on my new business cards. Since I'm now known as "The World's First Hypnotic Marketer," I wanted a strange, confusing line on my new card. When someone sees, "Ask me about the monkey," and then asks me about the monkey, I can simply point out that I practice hypnotic selling and I just got them to do what I wanted.

The Japanese practice this "hypnotic confusion," but probably unknowingly. A friend of mine who flew to Japan reported to me that the English phrases on all the Japanese products were bizarre. A tube of toothpaste might say, "Green days you not sing." A box of cookies might say, "Wood above fish."

How can you use this secret right now? Don't be afraid to be confusing. People tend to sort out whatever you say anyway and make sense out of it using their own terms. If you are describing your product in great detail, be willing to toss in something odd. It may increase sales.

If not, swirl up!

How to Command Others With Hypnotic Phrases By Paul Handforth

There are certain words and phrases that have a very powerful influence on the mind of the receiver. In your case that means the women you are trying to win over. If you want to learn about key words and phrases that will make sure that she stays totally focused on you, this chapter is a very important one. Read it, absorb it and take the lessons away to help you to control conversations.

Professionals use these key words and phrases in disciplines such as sales and psychology. They are employed to tap into the minds of those they want sell to, or to have influence over. They have an immediate and hypnotic impact on the mind, instantly gaining the attention of the listener. Used correctly they can ensure that the other person's attention remains locked onto you and the message you are trying to convey.

The use of these words and phrases will hook her. Dropping one or more in from time to time will ensure that she stays hooked on you and what you are saying. Apply the following lists of suggestions and observe as she only has eyes and ears for you.

Five Hypnotic Ways to Get a "Yes!"

If you end a statement with a question it can induce people to automatically say, 'Yes'. They will not think about it, but are conditioned to confirm what you are suggesting. Making the positive statement invites them to do so too.

The following five statements will usually result in a positive response:-

1. "You will have another drink, won't you?"
2. "You look after yourself well, don't you?"
3. "You'll be here when I get back, right?"
4. "You know what I am saying, don't you?"
5. "You are a really positive person to have a conversation with, aren't you?"

How can she refuse when you have already planted the answer to your question in her head?

Just imagine some of the questions and answers you could plant deep inside her mind... Do you see the raw power of this method?

Ways to Focus Her Attention on You

Use the following to switch her immediately on to what you are talking about. If you have something important to say, which you need her to be focused on, here are some very effective words and phrases that can help. Used immediately prior to your point, they will help to instantly swing her attention your way.

1. "Promise you won't repeat this to anyone, but..."
2. "Now don't miss a word of this ..."
3. "Do you want to know a secret?"
4. "Now listen closely ..."
5. "How good are you at keeping a secret?"
6. "I shouldn't really be telling you this, but..."
7. "Stop!"
8. "You're not going to believe this, but..."

Sales and the Law of Attraction By Bob Doyle

I'm going to challenge your belief system, or at least I'm going to try.

I'm going to tell you exactly why you make a sale, and why you do not.

By doing this, I'm going to give you access to some extraordinary principles that seem to fly in the face of logic, but nonetheless are at work in your life every moment of every day.

There is a Law put in place that permeates the entire Universe. It is called the Law of Attraction. And while this idea is generally associated with the new age and metaphysical communities, it is in fact, a Law. This means that there is no one entity in the Universe that is 'immune' to it.

To understand the Law of Attraction on a practical level, you need to have a basic understanding of the building blocks of our Universe. Specifically, you need to know that at our most basic physical level, we are 99% empty space. We are in fact, pure Energy. And this Energy has a specific characteristic that if we understand it fully, we can use this characteristic to create a life beyond our wildest dreams. And that includes making more sales, with more commission, and more effortlessly than you would have thought possible.

The Law of Attraction is all about this characteristic that I mentioned. That is that Energy attracts like Energy. I understand that we're talking about non-tangible things here, and that some of this is beyond the scope of what you've thought about before, thus this all might seem very far out. However, I urge you to continue reading so that you can see that regardless of what you think about it, it IS at work in your life, and thus you have the power to redirect anything and everything in your experience.

All Energy vibrates. Everything has a specific and unique vibration. You need to understand that EVERYTHING is Energy, including your thoughts, dreams, and passions. When two vibrations are in resonance, they attract each other.

This manifests in subtle ways in our lives every day. We'll be thinking about someone and they will call. You'll think about something you want, and suddenly you obtain it through completely unexpected means. How does this happen?

Every thought and feeling you have has a vibration. It's resonating out into the Universe at a specific frequency, basically seeking a matching vibration -- it's the nature of Energy to do that. If you're thinking about talking to a person, and really feeling what that would be like, you are literally attracting the circumstances for that feeling to manifest physically. You are attracting a situation that is in perfect resonance with what you're vibrating. When you do that, the Universe WILL respond appropriately every time.

Given this, imagine the possibilities as it applies to sales!

First, you have to understand that this is not about making other people do what you want them to do 'against their will'. To the contrary, it is about learning to literally ATTRACT the appropriate people who WANT to buy from you -- because those people are out there. Most people work far too hard trying to FIND the appropriate buyer, expending time and Energy on people who are not a vibrational match for them.

Think about that. Wouldn't it be nice to NOT have to cold call all the time? Wouldn't it be nice to know that nearly everyone you deal with is going to make a purchase, or even be a lifetime customer? Of course it would. And you can achieve this to the extent that you will allow yourself to.

So you're wondering how to utilize this Law of Attraction principle specifically.

It's actually quite a simple process, however not always so easy for everyone. Many people have all kinds of 'stuff' --limiting beliefs -- about what is possible or necessary with regards to succeeding in sales. They've learned that nothing short of hard work will result in success, and they have had many models in their lives that have demonstrated this to be 'true'. However, there is NO Truth to it. It's simply a belief. And if that belief runs through you, it affects your energetic vibration -- your frequency -- and limits what you can attract into your experience no matter how much you consciously want something different.

To attract something into your experience, such as a multitude of sales, you have to go from 'wanting' it, to feeling that you already have it. There is a very specific vibration to 'wanting'. It implies you don't have it. The feeling that you don't have it causes your vibration to attract only more of 'you don't have it'. It's simply responding appropriately as it always will.

Instead you have to take the idea of 'visualizing the sale' to a whole new level ' because simple visualization without emotion does not serve to attract anything. The attraction starts at the level of your emotion. Changing your emotion is what changes your frequency, much like a radio, and thus changes what you will attract.

You will need to be clear exactly how you want to feel as a result of making a sale -- or lots of sales. Are you? Is this about how you want to feel, or about how much money you want to make? This is a major distinction, and a very important concept. Don't make this about the money. Money carries a lot of 'stuff' for many people. And besides, money is not the end goal here, is it? What will you do with the money? Whatever you do, you're doing it in anticipation of the FEELING you want to have as a result of spending it.

Being very clear on this FEELING that you're going after will accelerate results in every single area of your life -- not just sales. What do you want to feel? To the extent that you can conjure up that feeling, you then change your 'attraction frequency', thus you begin to attract to you the circumstances necessary to perpetuate or match that feeling that you have. This takes some discipline. And as I said, there is often 'stuff' that comes up. You should know that all that 'stuff' is simply disturbances in your energy system, and nothing more. It can all be dealt with and eliminated through a variety of techniques.

You're going to makes sales from time to time whether or not you are intentionally trying to use the Law of Attraction. But it's still going to be determined by what you're vibrating. You're kind of 'selling by default'. Depending on where you have your attention during the course of the week, and how you're feeling, you will attract all sorts of people. Some will be a match and others won't. However, you can be more intentional about whom you attract by simply putting yourself in the feeling of what that will be like; to work with enthusiastic people who just can't WAIT to buy from you!

Feel the sale.

Do you want a BIG sale, or a smaller one? You can have either. The Law of Attraction doesn't care. It doesn't know 'big and small'. Those are concepts that we (humans) made up, and are totally perception'basically illusion.

What counts is how you feel.

Sometimes you'll be confronted with issues of 'deserving'. You'll realize that somewhere within you, you have a belief that extraordinary success is beyond you, or that you aren't worthy of it somehow. There is, of course, absolutely no truth to that whatsoever. This again is another limited emotion and belief that CAN be eliminated with just the slightest amount of training. And hopefully, you're selling because you love selling. You're selling because it's who you are. It's a passion. Many people 'sell' because they feel it's a good way to make money, but it's far from what they believe their purpose to be. This will always hold them back to some extent from the success they desire. Their vibrational frequency is all over the map as they go through various 'roles' during their day. This is the recipe for mediocrity at best.

But if you believe you are here to sell -- perhaps something specific -- I invite you to begin to intentionally envision unreasonable success for yourself. But know what success means to you. What do you truly want as a result of a successful sales career? Is it time? Freedom? Peace? For the most part, these are the types of things people are really seeking from financial success. I invite you to shift the amount of energy you spend on a day to day basis from what you think 'needs to be done in order to' and instead give some time to how wonderful you're going to feel when you've achieved it, and get into the feeling of having it now.

Again, I realize that this process sounds very bizarre to many. It doesn't seem, on the surface, to make sense. But we are not talking at the level of 'surface'. We're looking much deeper -- at a highly scientific, albeit complex -- level of what we're truly made up of beyond the skin and bones we consider ourselves to be. When you can open your mind to some slightly advanced concepts, you will begin to tap into an incredible power that has ALWAYS been at work in your life, and has always been at your disposal to use.

Unfortunately most people are never taught these things, because not that many people have looked seriously at them, or know anything about them. And this doesn't make them any less true. Further, there ARE many who do intentionally use these principles every day and know unreasonable success in ALL areas of their lives ' not just financially.

And now, you know the 'secret' as well. You can scoff at it, and go right back to doing things how you've always done them. Win some, lose some. Or you can just give it a try for a while and see what happens. You have absolutely nothing to lose. It's something you can do in private. It costs you nothing, and can gain you everything.

To summarize (and yes, I know it seems too simple):

Feel the sale. Run a movie in your mind of EXACTLY how you'd like your sale to transpire, but pay total attention to how you FEEL about experiencing that sale in the 'now' moment of visualizing it. Make the feelings as intense and realistic as possible. Imagine the transaction on every sensory level -- any sights, sounds, smell, feelings, etc. that you can generate will help you 'fine tune' the vibration so that you attract exactly what you want. While I explain this as a basically simple process, there are nuances to all of this, of course. But all of those nuances have to do with eliminating resistance in an individual with regard to attracting what they truly believe they want.

How to Sell Anything to Anyone By Nathan Blaszak

It's mind-boggling to me when I talk to most copywriters, marketers and entrepreneurs and they desperately search for the best approach to communicate or market a written message – when the most obvious tools are staring them right in the face.

What's even more baffling to me is that many of them have to search for the "best way" to motivate prospects to buy their product and services – instead of first understanding what unconsciously motivates them to act.

If you haven't guessed what the most obvious tools are that's staring you right in the face, its unconscious psychological devices – more particularly, the thinking habits of every brain on the face of the planet earth.

Unconscious psychological devices are "motivations" of the mind that are embedded deep within a person's brain, and require a simple "push button" trigger to activate an automatic response action from their brain in the form of placing an order, a request for more information (generating leads), and/or a phone call or visit to the store or other place of business.

The concept of mind control has always been irresistible to
copywriters, salespeople, marketers and entrepreneurs. Why? Obviously, it gives the person who knows these psychological devices the privileged benefits to "push button" automatic fortunes.

If you're a writer, in business or in the marketing arena who's
interested in specializing in this million dollar knowledge, you're in luck because I'm going to share 7 of them with you right now. And here they are:

1. Story– Everyone loves a good story
There's a magic that happens when you tell a story. The reader or
listener has to become part of the story, in order to make sense of it. This
is where you get them to FEEL, and almost realistically experience – in
their imaginations, what you're telling them. Unconsciously, this
creates a memory and it is harder to forget. Finally, it helps you create a
bond with your prospect.

Application: Relate to your prospect and come up with a story that
gives them imaginative reasons to use your product or service.

2. Time Distortion – "Pretending They Already Are"
Here's the attitude: "You already want and own this product and let me
show you what it's like to." Basically, what you're doing is future
pacing their thoughts as if they are holding your product or service in
their hands. Use simple descriptive phrases that initiate a "sense" or
"touch" response, and it instills in the mind of your prospects that they
already own it. They will begin to imagine the benefits of doing so all
on their own.

Application: If you sell books, they are flipping though the pages.
Electronics, they are using this neat gadget (pushing the buttons,
twisting knobs etc). Cars, boats, anything – get in and drive it, grab the
wheel.

3. Credibility – To Project Authority
Make what you say believable, and nothing outrageous. Who is backing
your message? Do you have happy buyers of your products or services? What
do they have to say? Put that in your message. Show them experts
endorse your products. If it's not believable, your prospects are going to
"pick up" on that. Credibility instills what you're saying is true,
period. Just give proof.

Application: Ask your customers for testimonials, even if you have to
ethically bribe them for one. Offer a free sample, bonus, or report.
Simply put, the more credibility you create for you and your product or
service, the more believable the message becomes, and the less resistance
they have when it comes to make a buying decision.

4. Urgency – To Act Now
Even if your sales message is emotionally driven and powerful -- making
them feel like the want to buy, place a sense of urgency to reinforce
them to buy it now, and to not wait, period. Limited offers, supplies
won't last, this deal won't last long. No matter how powerful your sales
message is, if they get away – after so long, the feeling and their
buying decision erodes away their desire to buy now, until it's gone.

Application: Come up with a compelling reason to get your prospect to
feel so compelled it's absolutely necessary they must buy it now,
because it's urgent. Maybe use "fear of loss."

5. I Gave It To You Free, You're Guilty – To Create The Return Effect.
Ever get an offer in the mail of a free sample of a product? Ever go to
a website and get 3 free chapters of a book? Giving something to
someone for free creates guilt, the feeling to give back. If your friend buys
you dinner, you might feel the need to buy it next time. It's human
nature. When something's given, the desire to give back is created.

Application: Give away a free sample or report – anything for free.
Make sure it is something of real value. After, suggest that you've given
them something and how they're one tuff nut to crack, because you've
given them something for free, and you haven't heard back from them. Sit
back, and watch them buy.

6. Commit then remain Consistent – To Create Long-Term
Friendships/Action
Here's the attitude: "If you're buying from me now, we're friends;
you'll buy more from me too." You've won the customers trust once you've
established the first sale, and once they're happy, make them happy again,
and again. Buy something from the television and you're almost always
asked to buy more, it's simple. Then, two months later, another offer
from that same company rings on your phone in the other room, or the
offer is waiting in your mail box when you get home. Normally, being a much
higher priced product or service. Why not ask? You're obviously
qualified.

Application: If they buy once, get them to buy again and again. If you
sell information memberships, sell all the tools and products that the
membership consists of (improving your golf game membership website –
sell golf clubs, balls, clothing, shoes etc.) If you sell them a book,
sell them a home study course that's more expensive.

7. Curiosity – To Keep Your Prospect Tuned In
Early in your sales presentation, promise what will happen when they
finish and complete your sales presentation, and keep them curious.
Curiosity is a powerful tool you can use to keep your prospect in suspense,
and to search out the answers to satisfy that strong desire to "fill
in" the missing information. Leave out certain information in your
benefits that "trigger" the thought "What will happen if?"

Application: Instill and arouse curiosity early in your sales
presentation to cause your prospect to want to complete your message (i.e. tell
them there's a misspelled word in your sales copy, and if they can find
it – they get a special deal. Ask them if they want to compelling
benefit, and tell them they'll find the answer as they continue to read, or
pay attention to you.

As you've probably noticed, it's infinitely more powerful to apply
these psychological devices in your presentation when you realize they all
open the flood gates of a person's brain, and deliver compelling
emotions and complex thoughts and meaning. Anyone who comes across one of
these seven applications will "undergo" the spell of this covert influence
because it sparks response below a person's surface awareness.

So, the only question to ask yourself is: "Are *you* going to use them?
To find out, simply go through the following checklist, and count the
number of items that apply to you.

1. You want more sales

2. You're willing to look through your sales presentation making sure
each of these devices are applied

3. You prefer to *use* powerful knowledge over just "knowing it"

4. You want more power in your ability to influence others on
undetectable brain levels

5. You are curious and interested in creating more powerful
"unconscious" influence

6. Covert persuasion and influence doesn't scare you and you'll use it
to your advantage in ethical and judicious ways

7. You are willing to sit down and brainstorm how you can apply these
psychological devices to your sales presentations, even if only applying
one device a day, because you know it'll bring your more sales, and
consequently, profits.

If at least 5 of the 7 above statements are true for you, then you're
ready to use the most powerful form of undetectable communication that
exists today. This is the best time to break into the covert persuasion
and influence segment of communication.